Why Create Web Videos?
It comes down to a simple philosophy: It’s always better to show than just tell. In today’s market, words on a page are simply not enough to compete and video is likely the most effective way to show potential clients and customers what you are all about. Below are a few statistics that help illustrate why your business needs to consider adding web videos to your communications strategy:
- YouTube is now the 2nd largest search engine on the planet (Largest is Google)
- Your website is 53x more likely to rank on the first page of Google with a video on it. (Forrester Research 2010)
- 21% of video viewers make a purchase ( BIA/Kelsey User View Study, February 2010)